Appsfactory and ARD-aktuell present the news of the future at IFA: augmented reality show brings Tagesschau (Review of the Day) 2025 into the living room

The most important technology exhibition in the world – the IFA (International Funkausstellung) – took place this year in Berlin from 6-11 September. IFA 2019, which counted over 245,000 visitors, focused on:

  • The networking of electrical appliances using voice control and artificial intelligence

  • Using a smartphone as a control centre to control all the technology in your own home and in your car

The ARD also took the bold step of providing a glimpse into the future, or rather into the news of the future, when they showed in hall 2.2 what an ARD news review might look like in 2025.

Visitors to ARD-aktuell’s IFA stand this year could take a journey into the future for the first time and try out today what Tagesschau, Germany’s leading news brand, would feel like in 2025 with the incorporation of technologies of the future such as holograms and augmented reality. ARD-aktuell’s innovation department brought the presenter of Tagesschau 2025 right into the viewer’s living room. A life-size version of the 8:00 pm news presenter Linda Zervakis could stand in the middle of the room in 2025 and present the news content through 3D objects so that events such as the reconstruction of Notre-Dame could be experienced directly.

The application produced by Appsfactory delighted over 2,700 visitors to IFA – anyone who missed the opportunity can still experience Tagesschau 2025 live in the next few months at various trade fairs, where ARD is represented. Dr Alexander Trommen, CEO at Appsfactory commented: “It’s great, with ARD-aktuell, to have a customer that is so open and bold working with us on implementing such innovative projects – this brings the channel even closer to its viewers so that they experience a whole new style of news communication!”

23. September 2019
13. June 2022

Leipzig, 13 June 2022 – The DKV Mobility app developed by DKV Euro Service and Appsfactory has won two awards at the German Brand Awards in the categories “Excellence in Brand Strategy and Creation” and “Brand Efficiency of the Year”. “We are delighted that our long-standing partnership with DKV Euro Service has been recognised with […]

2. June 2022

Munich, 2 June 2022 – Appsfactory has been a certified Livingdocs partner since January 2022. Livingdocs is the provider of a content creation and publishing system. Appsfactory provides media customers with certified experts who offer holistic solutions ranging from consulting to implementation. These can be tailored precisely to the individual needs and challenges of the […]

23. May 2022

Leipzig, 23 May 2022 – Appsfactory and the Saxony Police Administration Office will be represented at the GPEC (General Police Equipment Exhibition & Conference®) in Frankfurt am Main from 31 May to 2 June 2022. Among other things, the two innovation partners will present ASEL – an intelligent speech recognition system. The intelligent speech recognition […]

10. May 2022

Leipzig, 10 May 2022 – Dr Alexander Trommen, Appsfactory’s CEO, is a guest in panel discussion on “New Work – New Professional Worlds” at “Zukunftsland Sachsen”, a digitalisation platform initiated by the Free State of Saxony and the Leipzig Graduate School of Management (HHL). The discussion will be taking place at SpinLab, Leipzig, from 4:00 […]

3. May 2022

Leipzig, 3 May 2022 – Appsfactory wins four golden German Stevie® Awards for the news application “KSTA – Nachrichten”. The app was a joint development with the Cologne-based daily newspaper Kölner Stadt-Anzeiger. Success in relevant categories This year, the more than 400 applications were evaluated by around 50 jurors sitting on five committees. The news […]