WoodieHoo – Haus & Freunde

SUPER RTL

On behalf of SUPER RTL, Appsfactory developed the game app "WoodieHoo - Haus & Freunde", which was released in Germany, Austria and Great Britain. At the heart of the app for preschoolers is WoodieHoo Island, whose imaginative world young children can explore with mini-games and entertaining activities.

WoodieHoo – Haus & Freunde

SUPER RTL

Task

  • In 2018, 7 major app projects will be launched, some of which go far beyond the usual extension of TV programmes
  • Managing Director Claude Schmit on the project:
    • "We want to experiment with an IP that can be used internationally. Since our well-known brands in Germany Toggo and Toggolino - do us little good abroad, we have opted for an independent approach and are very excited about how WoodieHoo will be received. We were able to work out the project within just six months. If successful, we could turn this new brand into an even bigger universe with relatively little effort and flow."

Results

  • 3.6 star rating on iTunes
  • Over 200,000 downloads
  • Freemium business model as anchor point of the paid content strategy

Category

  • Media
  • Kids

Implementation in-house

  • Design
  • Programming
  • QA

Press releases

Task

  • In 2018, 7 major app projects will be launched, some of which go far beyond the usual extension of TV programmes
  • Managing Director Claude Schmit on the project:
    • "We want to experiment with an IP that can be used internationally. Since our well-known brands in Germany Toggo and Toggolino - do us little good abroad, we have opted for an independent approach and are very excited about how WoodieHoo will be received. We were able to work out the project within just six months. If successful, we could turn this new brand into an even bigger universe with relatively little effort and flow."

Results

  • 3.6 star rating on iTunes
  • Over 200,000 downloads
  • Freemium business model as anchor point of the paid content strategy

Category

  • Media
  • Kids

Implementation in-house

  • Design
  • Programming
  • QA

Press releases