Toppits Foodsaver

Melitta/Cofresco

The new Toppits Foodsaver app, designed for the Toppits brand on behalf of cling foil manufacturer Cofresco, helps consumers keep a clear view of their freezer compartment. The app for iOS and Android registers the contents of the freezer, calculates the shelf life of the frozen food and reminds users to consume it before it spoils. With this, the Toppits app is making an important statement against the throwaway mentality of modern society.

Toppits Foodsaver

Melitta/Cofresco

Tasks

  • In 2018, Toppits is struggling with a lack of product innovation
  • Toppits/Albal products in general, but freezer bags especially, are generally under enormous pressure as numerous competing products meet the needs of consumers due to their functionality
  • For this reason it is all the more important to differentiate between the advantages of convenience and use
  • We are constantly looking for new innovative solutions to strengthen Toppits/Albal’s functionality when it comes to helping
  • Toppits/Albal assists consumers not only with the products they offer, but also with convenient solutions to help them manage their household

Results

  • Proven positive effect on brand image:
  • Using the app can increase interest in the brand and the entire product category
  • Attitude towards the brand has improved significantly
  • Intention to purchase slightly increased

Category

  • Brands

Implementation in-house

  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases

Tasks

  • In 2018, Toppits is struggling with a lack of product innovation
  • Toppits/Albal products in general, but freezer bags especially, are generally under enormous pressure as numerous competing products meet the needs of consumers due to their functionality
  • For this reason it is all the more important to differentiate between the advantages of convenience and use
  • We are constantly looking for new innovative solutions to strengthen Toppits/Albal’s functionality when it comes to helping
  • Toppits/Albal assists consumers not only with the products they offer, but also with convenient solutions to help them manage their household

Results

  • Proven positive effect on brand image:
  • Using the app can increase interest in the brand and the entire product category
  • Attitude towards the brand has improved significantly
  • Intention to purchase slightly increased

Category

  • Brands

Implementation in-house

  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases