Toppits Foodsaver

In 2018, Toppits is struggling with a lack of product innovation
Toppits/Albal products in general, but freezer bags especially, are generally under enormous pressure as numerous competing products meet the needs of consumers due to their functionality
For this reason it is all the more important to differentiate between the advantages of convenience and use
We are constantly looking for new innovative solutions to strengthen Toppits/Albal’s functionality when it comes to helping
Toppits/Albal assists consumers not only with the products they offer, but also with convenient solutions to help them manage their household

Proven positive effect on brand image:
Using the app can increase interest in the brand and the entire product category
Attitude towards the brand has improved significantly
Intention to purchase slightly increased

In 2018, Toppits is struggling with a lack of product innovation
Toppits/Albal products in general, but freezer bags especially, are generally under enormous pressure as numerous competing products meet the needs of consumers due to their functionality
For this reason it is all the more important to differentiate between the advantages of convenience and use
We are constantly looking for new innovative solutions to strengthen Toppits/Albal’s functionality when it comes to helping
Toppits/Albal assists consumers not only with the products they offer, but also with convenient solutions to help them manage their household

Proven positive effect on brand image:
Using the app can increase interest in the brand and the entire product category
Attitude towards the brand has improved significantly
Intention to purchase slightly increased

Melitta/Cofresco