"By redesigning the Tagesschau app, we were able to radically develop our most important mobile product thanks to Appsfactory. [...]"

Christian Radler, management R&D tagesschau

tagesschau-App 2.0

NDR / ARD-aktuell

During an agile development process of nine months and in cooperation with the innovation department of ARD-aktuell, the new tagesschau app 2.0 was impletemtend for Phone, Tablet and Apple Watch. Within the framework of design thinking workshops, Appsfactory developed authentic innovations, such as the vertical video and the newsreel - a summary of the top news on the homepage, based on video sequences. For this project, Appsfactory developed Pictacrop, the world's first dynamic video cropping tool, which enables an instantaneous change between the formats 9:16 and 16:9 while streaming. The award-winning app also includes a chatbot and machine-learning features.

tagesschau-App 2.0

NDR / ARD-aktuell

Task

  • Since December 2010, the Tagesschau provides the German-speaking public with relevant news via app
  • The apps were downloaded nearly 10 million times by the end of 2014
  • This resulted in the particular challenge of making a very popular product even more successful

Results

  • With 4.6 stars the best rated news app in the iTunes Store
  • Doubling of the page impressions per visit after the relaunch
  • More PIs than the website
  • Doubling of the session duration

AWARDS

German Design Award 2018

Stevie Award 2018

MIIA 2017

Red Dot Award 2017

Art Directors Club 2017

European Digital Media Awards 2017

Category

  • Media

Implementation in-house

  • Strategy
  • Design Thinking
  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases

Task

  • Since December 2010, the Tagesschau provides the German-speaking public with relevant news via app
  • The apps were downloaded nearly 10 million times by the end of 2014
  • This resulted in the particular challenge of making a very popular product even more successful

Results

  • With 4.6 stars the best rated news app in the iTunes Store
  • Doubling of the page impressions per visit after the relaunch
  • More PIs than the website
  • Doubling of the session duration

Category

  • Media

Implementation in-house

  • Strategy
  • Design Thinking
  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases