Swatch Touch Zero

Swatch

With the Swatch Touch Zero App, users can use cool beach volleyball tools and test their activity during the game. An individual user profile documents, among other things, the number of hits, punching power and the duration of the game.

Swatch Touch Zero

Swatch

Task

  • Swatch is successfully entering the smartwatch market with Touch Zero
  • In order to differentiate itself from the market leaders Apple and Samsung, a watch including an application for special sports was to be designed that offers real innovations in terms of functionality and sensor data
  • Swatch's sponsorship strategy prompted the decision to go for beach volleyball
  • Together with ST Sportservice, Appsfactory developed a connected app that transmits the sensor data of the watch to the app via Bluetooth and makes the watch conveniently configurable from the app itself

Results

  • With your own personalised algorithm, the clock is even able to distinguish between different types of volleyball strokes
  • Development of the Touch Zero Two thanks to the overwhelming success of the first watch

Category

  • Brands

Implementation in-house

  • Programming
  • QA
  • Hosting & Support

Task

  • Swatch is successfully entering the smartwatch market with Touch Zero
  • In order to differentiate itself from the market leaders Apple and Samsung, a watch including an application for special sports was to be designed that offers real innovations in terms of functionality and sensor data
  • Swatch's sponsorship strategy prompted the decision to go for beach volleyball
  • Together with ST Sportservice, Appsfactory developed a connected app that transmits the sensor data of the watch to the app via Bluetooth and makes the watch conveniently configurable from the app itself

Results

  • With your own personalised algorithm, the clock is even able to distinguish between different types of volleyball strokes
  • Development of the Touch Zero Two thanks to the overwhelming success of the first watch

Category

  • Brands

Implementation in-house

  • Programming
  • QA
  • Hosting & Support