Task

• Südkurier’s existing ePaper solution had considerable technical performance problems and was therefore to be replaced
• The revised version was to demonstrate excellence in the following areas in particular:
  • High application stability (No. 1 user criticism of all ePaper apps on the German market)
  • Attractive and quality design/UX for an optimal reading experience for a digital newspaper
  • Extremely simple and intuitive navigation

Results

• Most performant ePaper app - even on old devices
• Significantly improved customer ratings after launch
• Large increase in digital subscriptions after launch