Mannis Räuberjagd

Hamburger Sparkasse, Hoffmann und Campe Verlag

On behalf of Hamburger Sparkasse AG (Haspa) and Hoffmann und Campe Verlag Corporate Publishing, Appsfactory is developing a 3D running game for pre-school and primary school children in cooperation with KB&B, which offers them an exciting chase with super boosters and super stickers. The app is child-friendly and has a separate parent section.

Mannis Räuberjagd

Hamburger Sparkasse, Hoffmann und Campe Verlag

Task

  • The Hamburger Sparkasse wanted a mobile game to attract potential customers and to generate visits to its branches
  • So, Appsfactory inserted branch locations within the game and during their visit customers can win bonus points for the game
  • In addition, children can pick up a real sticker book at the branch, which also increases the number of branch visits

Results

  • Approx. 10,000 gamers, which corresponds to 10 percent of the target group of all children between 3 and 9 years of age in Hamburg
  • 4.5 stars rating in iTunes
  • 4.2 stars rating in Google Play

AWARDS

German Design Award 2018

Category

  • Finance
  • Kids

Implementation in-house

  • Design
  • Programming
  • QA

Press releases

Task

  • The Hamburger Sparkasse wanted a mobile game to attract potential customers and to generate visits to its branches
  • So, Appsfactory inserted branch locations within the game and during their visit customers can win bonus points for the game
  • In addition, children can pick up a real sticker book at the branch, which also increases the number of branch visits

Results

  • Approx. 10,000 gamers, which corresponds to 10 percent of the target group of all children between 3 and 9 years of age in Hamburg
  • 4.5 stars rating in iTunes
  • 4.2 stars rating in Google Play

Category

  • Finance
  • Kids

Implementation in-house

  • Design
  • Programming
  • QA

Press releases

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