Lass mal kreuzen

Deutsche Apotheker- und Ärztebank

With the eLearning application "Lass mal kreuzen" we were able to implement one of ApoBank's most successful lead generation measures. The learning app supports students of human medicine and dentistry in preparing for their state examinations and helped our customer to open several thousand accounts, 24 months after release 50 percent of the intended target group had been reached.

Lass mal kreuzen

Deutsche Apotheker- und Ärztebank

Task

  • As part of a comprehensive digitisation project, Deutsche Ärzte- und Apothekerbank planned to digitise value-added services for the target group of students
  • As a mobile app, the value-added services are to create a new, digital customer experience
  • Conception and prototyping take place in a series of iterative workshops ("App-Campus") on-site
  • In the course of the workshops, the idea arose to develop an app for students to provide them with extensive study support in preparation for their state examinations

Results

  • 50 percent of target group reached after 24 months
  • A very successful lead generation campaign with several thousand account openings

Category

  • Finance
  • Health
  • Education

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases

Task

  • As part of a comprehensive digitisation project, Deutsche Ärzte- und Apothekerbank planned to digitise value-added services for the target group of students
  • As a mobile app, the value-added services are to create a new, digital customer experience
  • Conception and prototyping take place in a series of iterative workshops ("App-Campus") on-site
  • In the course of the workshops, the idea arose to develop an app for students to provide them with extensive study support in preparation for their state examinations

Results

  • 50 percent of target group reached after 24 months
  • A very successful lead generation campaign with several thousand account openings

Category

  • Finance
  • Health
  • Education

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases

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