GU Balance

Gräfe und Unzer

As a personal coach, the Wellness Portal is aimed at health-conscious women who see nutrition, exercise and relaxation as particularly important. The online offer impresses with high-quality content from GU guidebooks, current fitness trends, healthy recipes and fair payment. The mobile app for iOS and Android complements the portal nicely.

GU Balance

Gräfe und Unzer

Task

  • Created by the board of the company, GU-Balance is a digital transformation project whose primary target group is women, the sinus milieus between the ages of 25 and 65
  • The fee-based service is to act as a personalised, individual support platform for well-being and for a healthier lifestyle
  • The focus of the content is the combination of nutrition, relaxation and exercise

Results

  • High product quality, as can be seen from the very high retention rate of subscribers
  • Several thousand of subscribers paying up to €10 a month

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support

Task

  • Created by the board of the company, GU-Balance is a digital transformation project whose primary target group is women, the sinus milieus between the ages of 25 and 65
  • The fee-based service is to act as a personalised, individual support platform for well-being and for a healthier lifestyle
  • The focus of the content is the combination of nutrition, relaxation and exercise

Results

  • High product quality, as can be seen from the very high retention rate of subscribers
  • Several thousand of subscribers paying up to €10 a month

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support