FAZ.NET

Frankfurter Allgemeine Zeitung

When looking at the German newspaper landscape, it is often ignored that most German quality newspapers gain more digital readers than they lose on paper. In comparison with the competitors, FAZ.net overtook the Süddeutsche.de in June 2018 for the first time, and recorded an increase in the number of users by 12.4 percent. With 31.91 million PIs, the app FAZ.net contributed to this success significantly.

FAZ.NET

Frankfurter Allgemeine Zeitung

Task

  • Personalization is an important driver in view of both the reader retention and the increased reading duration
  • As part of a project funded by Google´s Digital News Innovation Fund, machine learning was used to personalize the news feed of a German daily newspaper for the first time
  • The challenge here was to achieve a significantly increased usage intensity per reader in order to offet the high research expenditure

Results

  • First place in the category News
  • Within the first 4 days, the number of registrations was as high as that of a normal month
  • Increase in the session duration by 20%
  • Increase in PIs by 15%
  • 4.5 stars rating in iTunes

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases

Task

  • Personalization is an important driver in view of both the reader retention and the increased reading duration
  • As part of a project funded by Google´s Digital News Innovation Fund, machine learning was used to personalize the news feed of a German daily newspaper for the first time
  • The challenge here was to achieve a significantly increased usage intensity per reader in order to offet the high research expenditure

Results

  • First place in the category News
  • Within the first 4 days, the number of registrations was as high as that of a normal month
  • Increase in the session duration by 20%
  • Increase in PIs by 15%
  • 4.5 stars rating in iTunes

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • UAT
  • Programming
  • QA
  • Hosting & Support

Press releases

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