F.A.Z. Der Tag

Frankfurter Allgemeine Zeitung

In the last few years, FAZ could expand its digital range significantly and pull ahead of its direct competitors thanks to its new products. With almost 10 million PIs, the award-winning application "F.A.Z. Der Tag" contributes to this success story.

F.A.Z. Der Tag

Frankfurter Allgemeine Zeitung

Task

  • The existing news offer of the FAZ was to be extended by new target groups in order to increase the publishing range
  • The briefing was to develop a high-quality news overview of the most important news of the day - achieved by an opulent and highly visual content and supplemented by multimedia elements

Results

  • Almost 95 percent of the users rate the app as (very) good (average score 1.6)
  • 570.000 downloads, 9.64 million PIs (IVW 07-2018)
  • 1st place in the category News
  • 64 percent of the users visit the app several times a day
  • The average duration per visit is 7.30 minutes
  • Advertising in the app have been perceived by 85 percent
  • 4.5 stars rating in iTunes

AWARDS

European Digital Media Awards 2017

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases

Task

  • The existing news offer of the FAZ was to be extended by new target groups in order to increase the publishing range
  • The briefing was to develop a high-quality news overview of the most important news of the day - achieved by an opulent and highly visual content and supplemented by multimedia elements

Results

  • Almost 95 percent of the users rate the app as (very) good (average score 1.6)
  • 570.000 downloads, 9.64 million PIs (IVW 07-2018)
  • 1st place in the category News
  • 64 percent of the users visit the app several times a day
  • The average duration per visit is 7.30 minutes
  • Advertising in the app have been perceived by 85 percent
  • 4.5 stars rating in iTunes

Category

  • Media

Implementation in-house

  • Strategy
  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases

Similar references

FAZ

Pilot project for the introduction of personalization based on machine learning

Frankfurter Rundschau

News app with push-notifications and offline functions

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