Task

• One of two digital value-adding projects resulting from a design thinking workshop to develop value-adding services for the target group of doctors
• By connection to the central database of the Deutsche Ärzte- und Apothekerbank, the individual parameters of the user’s own surgery can be compared to the local average and then discussed with the Apobank consultant to create solutions

Results

• The app allows users to benchmark the profitability of their own surgeries against the regional average
• 4.7 star rating on Google Play