Task

• RapUpdate is a news portal that posts articles, pictures and videos about news from the rap scene
• The portal has a very wide reach
• It has approx. 870.00 followers on Facebook and approx. 550,000 followers on Instagram
• Due to its wide reach, special requirements had to be met for its technical implementation:
  • Fastest possible delivery of news, pictures and video
  • High performance when used frequently
  • Outstanding usability

Results

• Shortly after release, the app attained 1st place in the category News in the App Store, downloads: 155,000 (iOS), 102,000 (Android)
• Personal news portal for rap, football and cars
• Individual filter by topic category, favourite artist, etc.
• Breaking news as push-notifications