Bundeswehr Challenge

Bundeswehr / Castenow

Like many other employers, the Bundeswehr is constantly on the lookout for new personnel of highly demanded occupational groups. Thanks to the app "Bundeswehr Challenge" more than 100,000 potential applicants could be reached.

Bundeswehr Challenge

Bundeswehr / Castenow

Task

  • The Bundeswehr especially requires junior staff in technical and medical professions
  • In the context of an employer branding campaign, the app and the appstore served as an innovative and viral media channel, through which new potential staff could be reached
  • Innovative smartphone features were to be used for viral spreading

Results

  • Enthusiastic reaction of the participants
  • The expansion to other fields of application is planned due to the positive reaction
  • Performant CMS backend including batch upload function for thousands of questions

AWARDS

Stevie Award 2018

Category

  • Education

Implementation in-house

  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases

Task

  • The Bundeswehr especially requires junior staff in technical and medical professions
  • In the context of an employer branding campaign, the app and the appstore served as an innovative and viral media channel, through which new potential staff could be reached
  • Innovative smartphone features were to be used for viral spreading

Results

  • Enthusiastic reaction of the participants
  • The expansion to other fields of application is planned due to the positive reaction
  • Performant CMS backend including batch upload function for thousands of questions

Category

  • Education

Implementation in-house

  • Design
  • Programming
  • QA
  • Hosting & Support

Press releases